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| alternative | |
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alternative Alternative has been challenging the concepts of fashion since 1995, when Founder and Designer Greg Alterman set out to create the perfect t-shirt – one designed for fashion, made for comfort, and tailored for fit. Since then, Alternative has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to include loungewear, accessories, and two new labels: eco-friendly Alternative Earth and chic, sophisticated Alternative Orange Label. |
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